The Future is Now: Today's Buyer Strategies

Description

This 9:00AM session is the first of three available on May 28, 2026. It provides a roadmap for REALTORS® to master the modern buyer relationship. Key areas of focus include:

• The Buyer Counseling Revolution: Moving beyond the "showing" to a high-value initial consultation that establishes trust and loyalty from day one.
• Articulating Value: Mastering the "value proposition" conversation so buyers understand exactly what you do—and why it’s worth the investment.
• Navigating Transparency: Strategies for clear, professional conversations regarding buyer representation agreements and new compensation structures.
• Adapting to the "Now": Using innovative tools and relationship-focused selling to thrive despite market volatility and industry-wide changes.

About the Instructor:

Tamara Suminski serves as the 2026 President of the California Association of REALTORS® (C.A.R.), one of the largest and most influential trade organizations in the United States, representing nearly 200,000 real estate professionals. She is the Broker and Co-Owner of BEACH Real Estate Group in Manhattan Beach, serving the Greater Los Angeles area. A third-generation real estate practitioner, Suminski has been a REALTOR® for more than two decades and is widely respected for her commitment to innovation, professionalism, and elevating the real estate experience for both consumers and agents.

Other Sessions Available on May 28, 2026:

LIFE BY DESIGN: Create Your Life Strategy - 10:30AM

TOP 10 Things REALTORS Should Be Doing For Home Sellers -11:30AM

Please note: No-show registrations will result in a $120 fee.