Description

This 11:30AM session is the third of three available on May 28, 2026. "TOP 10 Things REALTORS® Should Be Doing For Home Sellers" provides a tactical roadmap for agents looking to dominate the listing side of the business.

Key areas of focus include:

• The Client-Centric Mindset: Transitioning your approach to prioritize the seller's specific motivations and pain points, rather than using a "one-size-fits-all" pitch.
• Articulating Professional Value: Mastering the conversation around commission transparency and the specific tasks you perform that justify your fee.
• Strategic Prep & Positioning: Moving beyond standard staging to deep-dive "listing prep" strategies that maximize equity for the seller.
• Expectation Management: Setting clear, professional boundaries and communication schedules to maintain trust throughout the high-stress selling process.
• Winning the Listing: Specific techniques to differentiate yourself from the competition by showcasing a superior standard of service and market insight.

About the Instructor:

Tamara Suminski serves as the 2026 President of the California Association of REALTORS® (C.A.R.), one of the largest and most influential trade organizations in the United States, representing nearly 200,000 real estate professionals. She is the Broker and Co-Owner of BEACH Real Estate Group in Manhattan Beach, serving the Greater Los Angeles area. A third-generation real estate practitioner, Suminski has been a REALTOR® for more than two decades and is widely respected for her commitment to innovation, professionalism, and elevating the real estate experience for both consumers and agents.

Other Sessions Available on May 28, 2026:

The Future is Now: Today's Buyer Strategies - 9:00AM

 LIFE BY DESIGN: Create Your Life Strategy - 10:30AM

Please note: No-show registrations will result in a $120 fee.